Is a local business calling you fat? Buy a bike…somewhere else!
It usually takes something either extremely touching or extremely offensive to get me blogging on a Sunday evening. Unfortunately, this particular blog is in response to the latter.
I support local businesses. So last year, when I was in the market for a new bike, I browsed at the local bike shops and settled on an affordable and comfortable bicycle from Buzz's bikes, where I've brought my bicycle-related business over the years.
Shortly after buying my bike, I noticed this sign at Buzz's:
Now, I'm no expert in marketing or business strategies, but I'm going to go out on a limb and guess that one of the biggest rules is "Don't outright offend your customers." Attempting to sell bikes to women by making them feel bad about their bodies is downright shameful. I was bothered by the sign when I saw it, and even my husband remarked that it was extremely offensive. I had forgotten all about it until today, when a friend mentioned being offended by Buzz's signs, and saw that their current sign, which they shared with the caption "Happy Mother's Day!" says:
Because what every mother wants for Mother's day is a family who is thinking about how fat she is, rather than about all the love and energy she devotes to them.
But wait! Buzz's made sure the men got a healthy dose of body shaming too!
Buzz’s is so proud of their body-shaming slogans that they even offer them on t-shirts!
Bicycling is about much more than being less fat. Many cyclists are more motivated by cardiovascular benefits, building strength and endurance, engaging in camaraderie in the diverse local biking community, and using an economical and environmentally friendly mode of transportation than they are by who thinks they’re fat. Drawing attention to the many and varied benefits of cycling would be a far more effective and less offensive means of selling bicycles.
This is one fat bicycling mother who will happily take her business to Blue Heron Bicycle Works, where they are more concerned with helping people ride than they are making them feel bad about their bodies.